SEO Tips and Tricks
Businesses often locate an SEO company to help them with their sales goals. But which agency should you hire?
The best SEO company for you is one that is an infinite source of optimization knowledge. They should know all about social media. They should be able to help you change up your website so that it’s most appealing to bots and visitors. They’ll also know how to create compelling visual content for you.
However, you don’t need to hire an SEO company to get started optimizing. Here are the best tricks we’ve learned from such companies. All of them are actionable, and you do not need to be a technical wizard to implement them.
Audience Segmentation
Segmenting your audience is how you break down what sort of people are interested in your services and products. One of the ways to do this is through analytics. This could be defined as a study of the individuals who are following you on social media or visiting your site.
There are various ways of finding out about them, but the easiest way is to ask. Get them to sign up for mailing lists or have them fill out surveys. They’re a lot more likely to do it if you offer them a free eBook or a discounted item.
Once you know who is visiting your site or buying from you, you can better formulate unique strategies for each portion of the group. You can create targeted ads and feature them on social media platforms. Audience segmentation is helpful if you decide to try a pay-per-click marketing campaign.
Sincerity
Some companies do things like inflating social media numbers to impress potential customers. Businesses reason that if a person sees a brand with 100,000 Twitter followers, they’re more likely to be curious about them.
These sorts of tactics are seldom helpful in the long run. It’s better to offer products and services that are genuinely the best that you can make them. The same goes for customer service. You want to help the individuals with whom you are engaging as much as possible. That way, they will get a favorable impression of your brand.
As for social media, don’t try to artificially inflate the numbers. Manipulation isn’t going to make people think more highly of you. You’ll be exposed eventually, and the platforms that you’re using are going to penalize you for dishonesty.
Use Freemium Packages
People like to get things for free, and sometimes you have to give something away before you can convince them to buy. If this isn’t a technique that you have used before, then you might consider talking to an SEO company about it.
You may not be able to afford to give away physical products to your potential customers, but maybe you can invite them to a free webinar. If you’re an expert in some area of your business, then you can show off that expertise. This will demonstrate to people that your company is about more than making a quick profit.
If you earn a reputation as a company that honestly cares about its customers through your willingness to give things away, you’ll inspire brand loyalty. That’s what you want to strive for more than anything else.
Pop-Ups
Too many pop-ups can irritate website visitors. A few strategic ones are not a bad idea, though. You can trigger them to show up if someone stays on your landing page for a particular length of time without taking any action. You can also set up an exit pop-up if the person has been on one of your pages for a while, but the mouse movement indicates that they’re about to leave your site. The pop-up might be something like a special offer.
The Human Touch
You want to sound human with the copy on your website. That means it should be conversational unless what you’re selling is extremely technical. Even then, you want to connect with your visitors. If the copy sounds robotic or like it was written by someone who doesn’t have a great grasp of the English language, then you’ll want to make some changes to it.
Privacy
You should also respect the privacy of your customers, and you should tell them that you do. Don’t sell your mailing lists to anyone, and have strong security measures in place to protect things like credit card numbers. Trust is vital for a company. If you have a security breach, then it can be next to impossible to ever regain it.
Whether you choose to implement all of the techniques we mentioned yourself or you hire an SEO company, if you work on these areas, then you’ll increase your sales. The better the relationships that you form with your customers, the more likely they’ll tell others about your products.
How you present yourself matters just as much as the quality of what it is you make. You would do well to remember that as you strive to grow within your niche.
